How SEO Works
August 22nd, 2017
Today’s post looks at the intricacies of a campaign and specifically how SEO works Using an example from Inner City Digital we are going to take…
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With SEO still depicted as a ‘dark art’ by so many, we have decided to put together a great list of tips for you.
It’s likely you will already action some of these without realising you are actually carrying out SEO! So, without further ado, let’s dive in to the Top 5 SEO Tips from Inner City Digital.
A slow site is….. A big NO NO (we could rhyme here but this is a professional blog)! Think of a time you have landed on a website and it hasn’t loaded quickly. What do you do? You go elsewhere of course! Statistics show that if a site takes longer than 3 seconds to load, 40% will abandon with 80% deemed never to return. Ouch! That’s a lot of people that will never get to experience your amazing products and services. What a pickle.
But you CAN solve this!
All you need to do is remove non-essential website elements. Consider this a ‘de-clutter’ if you will. WordPress users, do you have plugins that you don’t really need? Deactivate them post haste! We also recommend checking your host provider. Are they based in the same country as you? Do they offer 99.9% up time? Both of these elements play a huge part in the speed of your website. There are numerous other great fixes but our final suggestion is based around image compression. Size matters people! Try popping your website URL through this tool to see what your existing speed is and what fixes are required. If this doesn’t mean much to you, speak to the professionals!
Forget conspiracy theories for just a moment. There’s no such thing as the Illuminati, reptiles and ‘aliens a plenty’! For the purpose of your website content, you need to keep it real by writing for human and not robots!. ‘But how’ we hear you ask!
It’s easy when you know how….
Forget about search engines completely. When writing content, they really don’t matter! Your audience is your focus. What do they want to read? What do they need to know? What interests them? If you’re passionate about your products and services, this part should be relatively straight forward. No flair for writing? Not so much one ‘with the words’? Speak to someone who can listen to you talk about specific pages and put this into actual text for you.
And no, we don’t mean get the tape measure out! Google Analytics should be at the forefront of everything you do within your website. Adding the code is easy and you can find out how, here. Once implemented you are privy to information such as how many visitors your website has, where they have come from, if they used an iPhone or Android through the Three network whilst wearing green shoes! OK so the latter isn’t quite accurate, but you get the idea. The important thing about Analytics is that you take the time out to understand it and that every piece of marketing you carry out measured – otherwise, what’s the point in marketing if you aren’t aware of the results?
Sounds like a technical term and it is to a degree but all a meta description refers to is the bit of text underneath the title and URL found on the search results pages of Google. Here’s an example:
So first off we have the title. Visit these too if possible. The important thing to remember with a meta title is it needs to be descriptive of the page. Use the homepage to promote your main product or service. Following on from the title is the URL and then we can see up to 140 characters of text, otherwise known as the meta description. Now whilst these descriptions don’t affect SEO in terms of the keywords you place, they bear a huge impact on click through rate. If people click on your ad and spend time on your website then this WILL affect SEO, positively. So what’s the best way to write a meta description?
Let us tell you how!
As with content, try not to overthink it. You have 140 characters at the absolute most and within this it pays to include a call to action. This can be anything like ‘Don’t delay’, ‘Visit our website now’, ‘Request a free quote’ and ‘Book online’. If you have a special offer then this is the perfect place shout about it. ‘Free delivery’, ‘10% off for May’, ‘Buy one get one free’ etc. Get this information in and you should find an increase in website visitors.
What? Can you actually do that? Of course you can! Yes, you are likely to know your industry like the back of your hand, but why not link to other pieces of content that are worthy of great, informative explanations? Here is a great quote from SEO expert, Rand Fishkin, Founder of Moz:
Remember when linking out, to click the box within the hyperlink that states ‘open link in new window’. This means the user will not be diverted away from your website and it will remain open for them to click back across to as opposed to pressing the back button. You will notice many external links throughout this blog post. The reason we have added these in is so you can click through to quality, relevant sources that further explain some of the factors we have mentioned. You can learn more about the SEO services we offer by clicking through to our SEO page, for example (see what we did there)!
So there you have it. The Top 5 SEO Tips as recommended by Inner City Digital.
But wait…. There’s more!
How about a cheeky #Tip 6 just for you guys? We would like to remind you that SEO is a part of a wider marketing campaign and that everything you do somehow has an effect on your website rankings. Social media is a great example as you will likely have links to Facebook, Twitter, Instagram, LinkedIn and any other channels used, existing on your website. Post quality, unique content across these channels to gain likes, engagement and shares and this tells Google that people trust your brand. Yes, that’s right, we only offer the very best tips!
As ever our door is open. If you would like to discuss any of the SEO tips found here then please come and see us. Our specialist SEO and Web Design team are based at Riverside Park in Middlesbrough. Live too far away? We LOVE a discussion. Email, call, Facebook, Tweet, LinkedIn us! How we adore the modern world! Until next time, SEO well!
Helen writes on subjects such as SEO, PPC, Social Media, Web Design and Digital Marketing as a whole. Her 13 years of industry experience means her content is of the highest quality and reputable.