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The Benefits of Responsive Websites

With an emergence of internet users now using their mobile devices to browse the web, it is important for these websites to be optimized for such technology. Anyone can do this by having a mobile friendly responsive website.

Responsive web design or RWD is a flexible style of laying out a website that will provide an optimal viewing experience (meaning less scrolling, resizing and panning) for those who are using their phones or tablets to surf the web.

What are some advantages to having a responsive website?

It is Google friendly

RWD is a recommended configuration for Google websites. Google even refers to RWD as the industry best practice. This is because websites designed with a mobile friendly layout have one URL and the same HTML no matter the device.

This allows Google to index and organize the websites content more efficiently. If the site is not optimised, then Google would have to index and organise information from two different versions of the website. One from the mobile version, and then another from its desktop version.

Saves Money

Having a responsive website created is like killing two birds with one stone. Instead of creating two different versions of the same website (one for desktops, and one for mobile devices) you could create a site that is optimised for both at the same time. This could save you countless pounds in the long run. Sites that are being designed solely for mobile access don’t offer the same advanced navigational techniques as those of more traditional websites. This can be an inconvenience for many users, causing them to go to your competitions site instead.

User Friendly

Making it is easier to navigate and get to the information desired on both a mobile and desktop device will lead users to spend more time on your website. In turn this should convert into more traffic, and more sales for the company or individual using the website to reach their potential clients. Plus, with people leading being busier and busier lives nowadays, it makes sense to help them access all the information they need in a timely and organised manner. Optimising your website for both desktop and mobile computers is a sure way to please your clients, and help them get what they need faster and more efficiently.

Makes your website seem more professional

Responsive websites are more fluid and easier to navigate. A business that interprets the needs of its customers is one step ahead of the game. If a user can easily navigate your site, then it will give them a more pleasurable experience. That experience is connected to your business, and will make the client more likely to return in the future (no matter what device they are using). If they have to choose between the next person’s site (which is hard to navigate and clunky) and your site (which is easy to navigate an optimized for all devices) they will more than likely choose you.

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Helen Kerr

Helen writes on subjects such as SEO, PPC, Social Media, Web Design and Digital Marketing as a whole. Her 13 years of industry experience means her content is of the highest quality and reputable.

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