How SEO Works
August 22nd, 2017
Today’s post looks at the intricacies of a campaign and specifically how SEO works Using an example from Inner City Digital we are going to take…
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Welcome to today’s post sporting a quick fire round of SEO related question and answers. Feel free to get in touch with any questions you would like us to discuss in more detail. We have provided a brief key below in order to avoid any doubts on the difference between the answer and one translated to exclude technical terminology.
E: And in English!
Q: What exactly is SEO?
A: SEO or Search Engine Optimisation is the art of gaining website visibility through the search engines via a set of ethical techniques.
E: SEO is a strategy executed to gain good rankings within the Google search results pages whilst encouraging more visitors to your website.
Q: How long does SEO take to succeed?
A: This depends on a number of factors include user experience, domain age (only when brand new), algorithm updates and more.
E: SEO is a forever strategy based on well your website is built, how easy it is to use and make a purchase or enquiry and a number of technical factors.
Q: Once I have found a keyword I would like to appear on page one of Google is it then just a matter of including it in as many places as possible on the page?
A: No! Known as ‘keyword stuffing’ this can have the opposite effect and potentially see Google crawling your website and specific webpage before dropping your rankings and even penalising you.
E: OK, so you have carried out a Google search for ‘jeans’. You land on a web page and are greeted with the following content:
‘Here at Jeans.com we sell jeans. Our jeans come in various sizes and colours. Choose jeans from as little as £10 and wear your jeans during the day or at night. Jeans continue to be popular and our best selling jeans are tight fit’.
How well does this read? The fact is, you would never land on this page, simply because the content is not written well and Google will not rank it. It’s what’s known in the industry as ‘spam’, not a tin of cold meat, but repetition designed to encourage Google to place the page towards the top of the search results. Our advice; write content based on the product or service and only use necessary words. Well written content will naturally include your main keyword and Google will pick up on this alongside other page elements.
Q: Once I have written content for my website will I start ranking well?
A: Writing content for all relevant pages will certainly help you when it comes to Google caching your site. 300 words continues to be a prominent number and by including internal links to other relevant pages you should see some decent positional increases. You can’t however never return to these pages. Your website should always be a work in progress and with this in mind you should be monitoring keyword positions and making tweaks to content as and where necessary based upon these. As your site ages and your rankings fluctuate it may be that additional terms of focus come to light that require their own page.
E: In order for your website to rank well in the search results pages Google needs to be encouraged to visit. By adding content and then making changes to this on a monthly basis you will find keyword positions continually make progress. Content marketing as with SEO is a strategy lasting forever and a day.
So far so good. Get these initial SEO tactics under your belt and you are well on your way to the beginnings of a successful campaign. It can be trial and error with focus keywords and content word count but continual efforts lead to one result – increased rankings and traffic.
Helen writes on subjects such as SEO, PPC, Social Media, Web Design and Digital Marketing as a whole. Her 13 years of industry experience means her content is of the highest quality and reputable.