Not Content with just Panda’s, Here come the Penguins…
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< How Page Speed Influences Your Page Ranking />
Think of all the opportunities you have missed while waiting. They include an embarrassing penalty handed over to you by Google, who in 2010 had decided to include Page Speed as a ranking signal. So how does Page speed influence SEO of your website?
It all boils down to a very basic human trait called patience. Would you be waiting for a service forever, when there are similar such services available? You won’t. Right? True for a visitor, making an attempt to visit your website. The longer it takes to load that page, the thinner does the interest become.
Now, what slows your site down? There are quite a few factors which act as a spoilsport.They are:
Of course, all these factors can be done away with and the site optimised.
It is very important to remember that a faster page leads to greater user satisfaction and today’s fast moving world, a lagging page spells doom for its creator. It all basically boils down to user experience, the only key to greater site footfall and higher ranking. It works as a wheel where one spoke is attached to the other.
Also, a quicker page speed will mean that visitors can quickly browse through your website and take the necessary actions. For example, for E-commerce sites, a faster website would mean greater traffic as transactions will take place that much quicker.
In a tech survey, a popular UK supermarket found that their page was the fastest loading one among the other retail sites. They went ahead with increasing the loading speed further. The result was phenomenal:
Now all these factors automatically lead to a greater SEO ranking because of greater user experience and footfalls. Slower page speeds actually eat into the allocated crawl budget of search engines thereby allowing fewer crawls. As a result, the only thing that gets hit is the ranking and everything rolls downhill there onwards.
Helen writes on subjects such as SEO, PPC, Social Media, Web Design and Digital Marketing as a whole. Her 13 years of industry experience means her content is of the highest quality and reputable.