LinkedIn For Business

With more than 500 million users in over 200 countries, LinkedIn is considered the best social media platform for building trust within a business brand. LinkedIn offers a unique platform for users to post relevant business related content. It also allows companies to advertise jobs and individuals to find work, including freelance projects. LinkedIn provides interaction with other professionals and is a great platform for relationship building.

Similarly to Facebook, LinkedIn allows users to create a personal and business profile. When used with consistence, this platform will pay dividends for your own personal branding alongside that of your company.

Passive LinkedIn Marketing

As a new user, LinkedIn doesn’t have to be a difficult task. Think of your profile as a CV and be sure to include relevant knowledge and experience. Start building connections with other companies and similar industry professionals and you’re half way there.

Passively approaching the technique of profile maintenance usually results in exposure to customers and partners looking for specific products and services. LinkedIn’s search tool allows refined searches to be associated to your profile and the services you offer.

Top Tip: Within your public profile you can display testimonials. Reviews like this build trust and credibility for those looking to do business with you.

Proactive LinkedIn Marketing

To use LinkedIn proactively, you can get involved in the following ways: 

Post regular updates: Consistent, relevant updates of interest to your target audience are recommended. Content should include industry hints and tips, problem solving, company news and even completed projects and how these were successful. Local Vox says posting once a day is optimum for LinkedIn. The recommended time to post to encourage increased  interaction is 10:00am-11:00am.

Browse, scroll, interact: Take 5-10 minutes each day to scroll through your LinkedIn news feed. Interacting with posts of interest, shows you wish to get involved whilst building trust and relationships.

Participate in groups: Joining LinkedIn groups associated with your industry and interests and actively participating helps display you as an expert in your field. Remember to avoid spamming and solely talking about yourself. Asking and answering questions highlights you as a trustworthy source and beneficial to others.

Adhering to the above points mentioned will provide a decent start to building your LinkedIn profile.