Dare We Say It..?
October 29th, 2016
Ok, so we are going to dare to say it. SEO is not all about rankings and anyone telling you they can guarantee page one positions…
< Is SEO Really a Failing Technique? />
The big old topic of SEO and look into the reasons as to why people feel this is a fading technique. As specialists in this particular area of online marketing we have clocked up a decent amount of time working with the discipline and from where we are standing, SEO is still very much alive and kicking. As with most techniques in business it comes down to how well it is executed, so let’s start from the top.
Think about your business and everything you do for your company. Network, charitable events, meetings, occasions, win contracts, sell the best new products and create something new and innovative. Now think about your website, social media and blog. Do you talk about all of these things that are clearly linked to your business? When you break it down, Search Engine Optimisation is in fact quite a simple and methodical process related to everything mentioned above. It’s even one that many businesses carry out each and every day without really knowing it. Don’t get us wrong, there are many layers to such a strategy with analytics being one of the more fundamental, but as a whole this discipline is straight forwards. All you need is the right amount of time to get it right.
At Inner City Digital we don’t just look at SEO when assessing the needs of our clients. We look at Digital Marketing as a whole and this is because everything you do online for your business will affect traffic to your website and this in turn has a knock on effect to how much trust is awarded to you by the search engines (we’re talking about Google here)! This trust given to you plays a huge part in where important keywords rank on the search results pages. We must investigate that final point in a little more depth…
Back in the old days it seemed to be all about the keywords and where they ranked. SEO companies would fight fearlessly and tirelessly in order to gain their clients first page positions for huge generic key terms in order to cash in on the potential traffic. If you got a decent SEO they would go one step further to ensure target keywords were actually converting thus offering you a decent return on investment. Unfortunately though, many would baffle clients with technical jargon, get their clients to page one but when presented with ‘I’m getting the traffic but no more conversions’, would not be able to help any further. We’ve even heard stories whereby SEO’s have told clients that once keywords are ranking in the top ten their job is done. It’s a VERY scary world and yet another reason as to why this sort of a subject should be taught in schools to some level, but that’s another blog for another day.
Still important? Yes, to some degree. But which keywords will work for you? What products and/or services do you make the best profit margins on? What do you want to focus on as a business? Do you want traffic from a single source or a range of sources? Do you actually need to be number one for everything or does it come down to where you are found? So many questions and we’d like to say such little time but as we have mentioned in previous blog posts, SEO is a forever strategy so you do in fact have all the time in the world (with the right strategy and level of analysis of course).
Surrounding the above comes the technical side which requires some skill, research and knowledge and this is where the professionals come in. You are busy running a business – doing what you do best in an industry you know inside out and back to front. We are doing the same……
Helen writes on subjects such as SEO, PPC, Social Media, Web Design and Digital Marketing as a whole. Her 13 years of industry experience means her content is of the highest quality and reputable.